Nomad Style

Nomad Style, with its fresh interpretations of often imitated, never duplicated, classic Afghan nomad designs, is the brainchild of its founder and principle designer, Nooria A. Farhad, an Afghan American designer, businesswoman, and philanthropist.

Growing up in Kabul, Afghanistan in the tumultuous 1960s, Nooria had the opportunity to observe Afghan nomad women in their majestic gowns up close and personally. For her young mind. these beautiful nomad women represented a different view of art mixed with life.  She was mesmerized by those gorgeous women in their stunning, embroidered gowns, colorful jewelry, and braided hairs; embellished with pins and silver head- pieces.

Nooria’s family lived in western Kabul; near the University.  The nomads used to set up their summer camp close to Nooria’s family home. Every afternoon, these women came to the large courtyard of her parents’ house. Nooria would be waiting and sitting outside; waiting for nomad women to come to get drinking water.  She was awestruck by the sight of the tall and proud nomad women strutting around in their full regalia. She would often join them as they gathered around the water tap in the backyard to enjoy their refreshment of fresh cucumbers with a pinch of salt; chatting and laughing. Afghanistan was a happy place in those days, or so thought those nomad women. Looking back thru the time telescope of her mind, Nooria, now, knows the women had a reason for their happy, boisterous laughter: THEY WERE FREE CITIZENS OF A FREE COUNTRY; happy and forward looking! Nooria found every excuse to be near them, and did not heed to her mother’s calls to finish her chores. Those memorable summer days put at permanent impression on her mind, and determined the course of  life.  She became an avid lover of all thing nomadic.